Malbec Mayhem: Malbec World Day 2022

17 04 2022

By Peter Vetsch and Raymond Lamontagne

[These bottles were provided as samples for review purposes.]

Everyone’s favourite proclaimed and grammatically questionable vinous holiday has returned: April 17th, 2022 marks the 11th annual Malbec World Day, which should almost certainly be “World Malbec Day” in its English formulation but officially is not. Unfortunately for this grandiose occasion, it happens to share the stage this year with an even bigger (and actually statutory) holiday whose date roves yearly with the lunar calendar. Happy Easter, everybody: if your Malbec attention span is absorbed somewhat by Mini Eggs and chocolate rabbits and faith-based celebrations, well, fair enough, but maybe crack some Argentinian flagships with your ham tonight anyway. Unlike Easter, whose shifting date is tied to the first full moon after vernal equinox for reasons entirely unknown, Malbec World Day is always on April 17th, because on that day in 1853, Argentina’s President ordered that new French vine cuttings be brought into the country, including the first Malbec vines to hit South America. Malbec World Day is thus heavily Argentina-focused, but then, for this moment at least, so is the grape.

Aside from killer marketing (seriously, check out the opening splash page on worldmalbecday.com), there are a few other reasons why Argentina has stumbled on something special with its rendition of this grape, all tied to the astoundingly unique geography of the region. The primary vine-growing region of Mendoza is in the foothills of the mighty Andes mountain range, placing it at some of the highest altitudes on Earth for viticulture, up to 11,000 feet above sea level. Due to this absurdly elevated positioning, vines see way more sunlight (there are no clouds when you’re above the clouds), enjoy frequent breezes off the mountains which help control pests, and experience massive temperature shifts between hot days and cold nights to preserve acid and extend grape hang time, which both maximizes and controls ripeness. The result is heaven for a big red that had previously struggled to find its place. We have a sextet of Argentina’s most famous export to help us celebrate this glorious holiday(s) in style. Which Malbec will take this year’s entry-level value wine crown this year?

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Malbec Maelstrom, Part II: Malbec World Day

17 04 2021

By Raymond Lamontagne

[These bottles were provided as samples for review purposes.]

Happy Malbec World Day! Hopefully you read Peter’s review of the first seven bottles of this 14-bottle bacchanal, so that you are up to speed on this day’s origins. I’m certainly ready to do my part. I unabashedly enjoy Argentinian Malbec, even if in some examples I can struggle with its ubiquity, its oft-simplistic bent toward pure hedonism, and (said another way) its purple Popsicle crowd-pleasing “Golden Retriever of wine” stylings. Crack a frown once in a while, will ya? Still, Argentina is rife with high altitude wine regions where true greatness is possible. I would propose that much potential remains to be realized, particularly as some middle path between confectionary and brooding smoke is hewn. Today, though, we can and should celebrate what a decidedly unique wine culture has already delivered. I don’t think the vintners in Argentina who decided to take a chance on these extremely inclement sites ever dreamed that international superstardom was possible. Or that Malbec would be the vehicle to get them there.

Malbec likely originated in Cahors, where it goes by the name “Cot”. Apparently the “black wines” from this region, an obvious reference to Malbec’s intense colour, were sometimes used to add pigmentation and body to the wines of Bordeaux, at least until Cot itself made the jump to that famous region in the late 1800s. The handle “Malbeck” apparently refers to a vintner who wound up cultivating the grape throughout the Medoc region of Bordeaux. A half-sibling of Merlot, Malbec (which at some juncture lost the “k”) is a vigorous vine that can easily yields large crops of relatively watery berries, particularly when clones are selected for such productively, a feature that according to Stephen Brook led to Malbec’s drastic decline as a Bordeaux variety. Fear not, however. Malbec was introduced to Argentina by French agricultural engineer Michel Pouget in 1868, where is yielded smaller, tighter clusters of berries than in Bordeaux. Pouget seemed to have chosen better clones, or at the very least Argentina’s extreme viticultural climate was just what was needed to resurrect Malbec into the dark-fruited, violet-scented, slightly gamey wines we can enjoy today. As I write this, it is 8:00 am here in Calgary. What can I say? I’m thirsty, and it’s Malbec World Day.

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Malbec Maelstrom, Part I: Malbec World Day

15 04 2021

By Peter Vetsch

[These bottles were provided as samples for review purposes]

When somebody sends you 14 bottles of Argentinian wine and instructs you to celebrate Malbec World Day, you pop some corks and celebrate the damn day. This global vinous event, which falls on April 17th (this Saturday), was created by the Wines of Argentina to showcase the country’s signature grape and celebrates its 10th anniversary in 2021. For the first nine of those years, I wrongly thought it was called “World Malbec Day” and I’m still struggling to recalibrate. April 17th was the date the first agricultural school was founded in Argentina back in 1853, the year that Malbec first hit South American shores. Nearly 150 years later, steeped in local history and tradition, it became a sudden massive worldwide hit. Alongside Australian Shiraz, Argentina’s own ex-French showcase export rose from international obscurity to overwhelming commercial renown thanks to its combination of bold, accessible fruity flavours and equally accessible price tags. Argentina exported 128 million litres of Malbec last year, maintaining its status as a world phenomenon.

Note to self: Malbec World Day, NOT World Malbec Day.

Like I did with Shiraz before it, I wonder about Argentinian Malbec’s next act. Its rise has been meteoric, but nothing sustains momentum like this forever, and when the next affordable and approachable varietal trend hits and the spotlight dims slightly, Malbec will have a choice to make. It has captured popular acclaim and is yanked off the retail shelf more quickly than most of its competitors. What does it want to be next? Certain shining examples are testing the limits of quality and identity in Argentina; is that the play, exploring the intricacies of the thrillingly unique altitude-induced mountain climates of Mendoza, or is slaking the thirst of the world at an affordable price a sufficient goal? As a wine-growing region, Argentina has a series of thrilling advantages, from massive diurnal shifts to easy access to extraordinarily old vines; in a world that is constantly seeking out extreme viticulture, for climatic or more adventurous reasons, the country’s entire growing area screams it. What’s it going to do with it? Let’s raise seven glasses of Malbec as we wait to find out, and Ray will bring us home later in the week with another seven.

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Malbec World Day Challenge: Luigi Bosca Showdown

17 04 2015

[These bottles were provided as samples for review purposes.]

Malbec World Day Challenge contenders.

Malbec World Day Challenge contenders.

Happy Malbec World Day everyone!  If you weren’t previously aware, April 17th was declared an international day of Malbec celebration by the Wines of Argentina back in 2011 in commemoration of the date back in 1853 when the Argentine government submitted a bill to the legislature for the formation of a School of Agriculture and with the objective of boosting and diversifying the country’s wine industry.  The bill quickly became law and led directly to the introduction of the Malbec grape (among other French varietals) to Argentine soils by noted agronomist Michel Aime Pouget.  The rest, as they say, was history.  You might know Argentine Malbec as something of a recent trend, but it’s been a presence in the country for longer than Canada has existed as a nation, and one of the reasons it was well-positioned to take the world by storm in the 2000s was the wealth of remarkable wine infrastructure already present in Argentina, old-vine Malbec vineyards that had been planted a century earlier.  This is actually my second recent brush with a country feting its ex-French national varietal:  I helped Chile celebrate World Carmenere Day back in November.  If any other parts of South America have grape holidays they want broadcast (International Tannat Day, Uruguay?), I’m totally there. Read the rest of this entry »








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