Wine Review: Dirty Laundry, Pink & Red

26 10 2017

[These bottles were provided as samples for review purposes.]

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Okanagan label mastery.

Dirty Laundry is a winery best experienced in person, as it features a combination of location, history and brand awareness that is next to impossible to top.  It is perched up above the ideally named Summerland, BC, elevated over the Okanagan’s main highway, with vineyard views for miles and a patio strategically located to be drenched in scenery.  This spot was once, back in the era of the Canadian Pacific Railway’s initial construction, the home of a renowned and well-attended laundry service run by an AWOL railroad construction worker who had found a more lucrative calling; his fortune, and the popularity of his laundry business, was due in no small measure to the brothel being run discreetly on the upper floor while the clothes were cleaned below.  A couple of centuries later, the business currently occupying the land knows a good story when it sees one and has turned the tale of the dirty laundry into a branding behemoth that seeps into everything from wine names to labels to tasting room decor to the guest homes for rent on the property, the Bordello House and the Parlour House.  They commit to the identity, keep their humour on high alert and leave their prudishness at the door, and people keep coming back.

The wines themselves may be in a state of flux, caught between wanting to appeal to the widest possible audience and the crowds in for a good time and a novelty bottle-stopper and aiming for a higher level of quality, a product that captures attention in a different way.  I am rooting for them to succeed, as personality and creativity and branding effort are more than welcome in my own world of wine.  The below releases, recent rose and red offerings from Dirty Laundry and the first of a two-part review series, were an excellent chance for me to check in on the winery for the first time in a while and see where they were on their cheeky, quirky voyage. Read the rest of this entry »

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