pop & pour

The folks at Dirty Laundry are marketing geniuses.

I love the sign at the bottom right that says "Scenic Outlook: That Way". "Really?! Where?"

They have their own unique story — namely, that the current site of the winery used to be home to a laundromat that illicitly doubled as a brothel during the Gold Rush era — and they stick to it with rigorous discipline in absolutely everything they do, from their wine names to their label art, winery decor to gift shop souvenirs (yes, there’s a gift shop).  All of their production and sales efforts are relentlessly to brand, and the secretly naughty tale of the brand generates a lot of interest; before my recent trip to the Okanagan, DL was one of the places I was told I absolutely had to see.  So one day we ventured out to Summerland, a half hour southwest of Kelowna, and drove up (and up, and up) a series of winding backcountry roads until we found it, high up in the hills above the town overlooking the Lake.  We were treated to a thoroughly modern tasting room, with a brand new gorgeous outdoor patio (complete with giant clothespins and lingerie gently swaying in the breeze) and an amazing view of the surrounding area.  However, amidst all the winks to its shady past and seamless self-promotion, Dirty Laundry got slack about one thing:  the wine. Read the rest of this entry »