Introducing: wYneYC

21 06 2017

[These bottles were provided as samples for review purposes.]

fullsizerender-648.jpgI grew up in the days of monopolized government liquor sales and distribution in Alberta, and I distinctly remember going into the squat brick AGLC store with my parents when they were on the hunt for a new bottle of wine or spirits.  While government-controlled retail alcohol is still the norm in much of Canada, Alberta thankfully broke free of its state shackles before I hit adulthood, and now, not really that much later, it is a completely different world, with an ever-increasing number of remarkable producers from across the globe available in our market and very few barriers to introducing even more.  Slower to develop have been wine-buying alternatives to the standard visit to a retail shop:  online ordering, home delivery, personalized sourcing.  I can get almost every work of literature ever created from Amazon Prime within two business days, but our gloriously liberal wine commerce architecture has not yet fully embraced the electronic age and the consumer convenience that can come with it.  That’s why I always root for those ventures who come along and try.

wYneYC is just such a venture, an e-subscription wine club with a twist, featuring a revolving door of personally curated sommelier-chosen wines tailored to each customer’s palate and an absolute focus on eliminating hassle for buyers.  You sign up for a monthly subscription at one of three tiers, where a 2-bottle pack costs $36, $50 or $65 depending on your level of choice; you can also pick 4- or 6-bottle packs if you wish, which come with corresponding volume discounts.  But these are not just random bottles, and they are not the same for everyone:  when you subscribe on wyneyc.ca, you fill out a personalized online taste survey for each bottle (which you can later update at will), and wYneYC’s professional winos then pair your monthly selection with your palate preferences. Read the rest of this entry »