Wine Review: It’s Go TIME!

17 01 2018

[These bottles were provided as samples for review purposes.]

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NHL-licensed wine.  Bring on the themes!

No, that title isn’t me exhorting myself into giving 110% on this wine review, playing for the crest on the front of the jersey and leaving it all out on the ice.  It is in fact the actual, somewhat-punny name of a red and white wine duo made as a commercial and charitable collaboration between the Okanagan’s TIME Winery and my local NHL squad the Calgary Flames, with some of the proceeds from bottle sales going to the team’s philanthropic Flames Foundation.  Having recently been to a WHL Hitmen game, I can confirm that the Saddledome boards themselves officially confirm TIME as the team’s official wine supplier (yes, such a designation is a thing), and the bottles are both served at the arena and sold at a wide array of retailers across town.  TIME is a brand owned by Encore Vineyards, a group led by Harry McWatters, a Canadian wine pioneer who founded Sumac Ridge winery the year I was born (1980) and who already has 50 years of local wine business experience under his belt, perhaps more than any other living person in Canada.  After selling Sumac Ridge, McWatters launched TIME in 2013, basing his winery inside an old movie theatre in Penticton and focusing on grapes from the southern Okanagan for his production.

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It is a long-standing tenet of this blog that I am fully on board with a good theme wine, as long as the gimmick doesn’t come at the expense of the underlying substance.  When theme bottles are done well, you win twice, augmenting the already-pleasurable experience of drinking well-made juice with the added enjoyment of the marketing cleverness surrounding it.  When they are not done well, not only are you left drinking crappy wine, you end up feeling a bit like you’ve been had while doing it.  These two bottles stake a sort of middle ground between those extremes, but when combined with their inoffensive price tag ($19.99 SRP) and their charitable underpinnings, they take no steps to dampen my theme wine enthusiasm.  Let’s get into them; it’s go t– …well, you know what time it is. Read the rest of this entry »

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