Wine Review: Black Market Wine Co. – Contraband Portfolio Tasting

15 11 2017

[These bottles were provided as samples for review purposes.]

What do you do if you’re a busy Calgary-based professional with a hectic day job, multiple kids, a swath of family responsibilities, yet an ever-increasing burning passion for wine?  If you’re me, you start a small local blog and struggle to publish one post a week.  (Last post:  13 days ago.  Sorry guys.)  If you’re Rob Hammersley and Michelle Shewchuk, on the other hand, you pick up the hustle, go about 20 light-years further and start your own garagiste winery in the Okanagan on the side, while still juggling full-time careers, volunteer activities and parenthood.

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Branding majesty.

This cunning Calgary cabal has managed to work around their weekday gigs (Rob is in corporate finance; Michelle is a flight attendant) and their location in another province, forge relationships with local growers, learn the ropes of the winemaking business and come up with maybe the single best suite of branding for a winery anywhere in Canada, creating a bit of a cult following along the way.  Add in an early embrace of online sales and the Black Market Wine Company is quickly accelerating from illicit side dream to successful reality.

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I first came across Black Market a couple of years ago and was instantly drawn in by the Illuminati-meets-Ponzi-scheme labelling, looking like the back of the US dollar in some horrific alternate Dan Brown universe.  The striking images on the front labels draw people into the intentional web of secrecy and intrigue expressed in snippy verse on the back of each bottle, piquing curiosity and pulling people further into the glass for answers.  By then, you’re in the winery’s hands, waiting to be led where they want to take you.  It certainly does not hurt that the juice within does not disappoint (and that its creators are from my hometown), and I have followed their progress ever since that initial encounter.  This is the first time I have had an opportunity to taste through the entire Black Market portfolio, but not the last time I will be cracking these wines and letting the mystery wash over me. Read the rest of this entry »

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