[These wines were provided as samples for review purposes.]
Grocery store wines are making strides. Supermarket labels are no longer (or at least not all) resigned to Two Buck Chuck ignominy, and a select few are starting to pair their expected wallet-friendly price tags with actual quality inside the bottle, making them legitimate value plays in a competitive buying environment. The Kirkland label from Costco comes immediately to mind, a negociant-style operation that sources wines from prestigious regions across the globe (even Champagne! And it’s not bad!) and makes them accessible at a fraction of the cost of other bottles from the area. Now Loblaws is making its own foray into the value wine world with a curated lineup of stylishly branded PC Wines, currently only available at an Alberta Superstore liquor store near you. Take that, rest of Canada.
The PC Wines approach differs from similar supermarket offerings in a couple of ways. First, the wine collections will be seasonally rotated, so the five bottles in the fall collection will be replaced with a whole new set of wines in a few months. Second, the pricing is uniform: all of the bottles cost exactly $20, but that price drops to $15 in each case if you buy 3 or more. The fall collection was hand-selected by Aaron Bick, founder of local vino e-commerce site wineonline.ca, and features offerings from four different producers in California, Italy and Spain. Although each bottle bears a PC Wines label, it still recognizes its original producer on the front, which is a nice touch. There’s even some back-vintage stuff in the mix!