pop & pour

With this seamless a marketing pitch, this wine should always be in demand.

“Assets of the Blind Trust are kept under wrap and seal”, says the neck of Laughing Stock Vineyards’ “just trust us” bottle.  And so they are:  while at first glance you will not find any mention of what grape varieties make up this wine, and while the bottle tells you that the grapes in the blend change every year and never remain consistent, if you make good use of your corkscrew and fully remove the foil covering the top of the bottle, the mystery blend is revealed.  Since this is absolute genius marketing (and most of the fun involved in buying this bottle), I’m not going to spoil the surprise for you, other than to say that (1) the grapes involved are three of the five that go into Bordeaux wines in France (Cabernet Sauvignon, Merlot, Cabernet Franc, Malbec, Petit Verdot) and (2) the ’09 Blind Trust mix is heavily weighted in favour of one of the five.  And it ain’t Petit Verdot.

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