Kevin Judd is a New Zealand visionary, a trailblazer who has left a permanent imprint on the nation’s young wine culture. As the founding winemaker of Cloudy Bay, now the near-ubiquitous signpost for the sharp, tangy, herbal style of Sauvignon Blanc that is instantly recognizable in the glass, Judd pioneered a flavour profile for New Zealand’s signature grape that put the country on the world wine map. He helmed the ship at Cloudy Bay for 25 years, taking it from an unknown producer in an anonymous wine nation to a whirlwind New World phenomenon, the crown jewel of a Sauvignon Blanc revolution that saw millions of bottles fly off the shelves.
After Cloudy Bay was sold to luxury brand behemoth LVMH (whose wine portfolio includes such luminaries as Krug, Dom Perignon, Chateau d’Yquem and Cheval Blanc, upper-crusters all), Judd finally realized a lifelong dream of starting his own label and making wines in a manner that best suited his palate: riper batches of fruit, slightly softer acid, yet retaining all of the structure and complexity that a cooler climate can provide. He called the new venture Greywacke, a name he had quietly reserved 15 years earlier while waiting for his opportunity: the word (pronounced “grey-wacky”) refers to the grey sandstone rocks that are commonly strewn across New Zealand’s vineyards.