pop & pour

How many of you really needed to see full frontal bull nudity?

I’m sure the first thing the folks at Beso de Vino wanted me to see on this bottle was the 90-point score it received from Jay Miller of The Wine Advocate (which is likely why that number was posted front and centre on the neck in bigger font than the wine’s name).  Instead, the first thing I saw was:  testicles.  Yes, for reasons only known to a marketing department that should be immediately fired, BdV’s loveable mascot Antonio the Bull is drawn on the main label of the wine as a blatantly anatomically-correct stick figure.  Is it really necessary to showcase the animated gonads of a cartoon bull?  It has horns; I can already tell it’s a bull without any more explicit gender identification.  I don’t think the testicles add anything in particular to the artist’s rendition, and it’s not like the bull is really central to the wine or its faux back story (that Antonio kissed the wine and fell in love…not exactly deep stuff).  I am at a loss to explain this, but it’s hard to think of anything else when I look at the bottle.  Most unnecessarily X-rated critter wine ever. Read the rest of this entry »