pop & pour

Not just wine FROM Costco, wine BY Costco. Too weird.

I had to.  Every time I’ve gone into Costco to grab a bottle or two, my eyes always linger for a moment with morbid curiosity on the various Kirkland bottles for sale.  I can wrap my head around Costco-brand ketchup or Costco-brand paper towel, but I have no idea what to make of Costco-brand wine, particularly since Kirkland (Costco’s proprietary label) keeps spitting out offerings from a vast array of well-to-do regions like Chateauneuf-de-Pape, Champagne, and, as seen here, Napa Valley.  These areas have an established pedigree in the wine world:  this particular bottle comes from Rutherford, arguably Napa’s most prestigious, highest-quality and most expensive sub-region.  Rutherford is a tiny area in the heart of the Valley — when I went to Napa it took about 3 minutes for us to drive from one end of it to the other — and is one of the best places in the world to grow the Cabernet Sauvignon grape, and its name on a label usually signifies that you’re going to be shelling out at least $50-$60 (and often much more) for the privilege of the bottle.  This bottle was $17.  The utter dichotomy in my head between “Rutherford wine” and “produced by Costco” made me have to see what was inside.  One disturbingly inexpensive Napa Cab later, I cracked the Kirkland tonight feeling equal parts anticipation and dread. Read the rest of this entry »