The Vinebox Cometh: 12 Nights of Wine

14 11 2018

After 7+ years of blogging about and immersing myself in wine, I am in many ways an open book about what I like and don’t like, vinously speaking — there are now over 450 posts on this site, and other musings elsewhere, that spell out exactly what gets me pumped about a new product or wine experience.  Three of the things that rank high on the good side of my ledger, backed up emphatically by past history, are (1) savvy labelling and branding (my love of which is the basis for every Cork Rating I’ve ever done), (2) clever alternative packaging (bring me your wines in cans, your 1L bottles, and everything in between), and (3) Advent calendars.  If you rolled your eyes about the last one, feel free to consult PnP’s 125+ December postings over the past four years and then get back to me…if I’m not a boozy Advent authority by now, I never will be.  As we approach another holiday season, little did I expect to be dumbfounded by a sleek, shiny, downright sexy combination of all three of these things.  Meet Vinebox:

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Oh yes.  It gets better.  Take a look inside:

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OH YES.  Bring it.  That’s what I’m talking about.

Vinebox is a San Francisco-based company that, up until right this minute, was a US-only subscription service for by-the-glass-sized portions of new, interesting, high-quality wines.  This special holiday release box marks their first foray into the Canadian market, and luckily for us locals, it is exclusive to Richmond Hill Wines and a select few other boutiques right here in Calgary.  Given my prior history of Advent proselytizing, I would be remiss if I did not point out that Vinebox’s 12 Nights of Wine holiday kit is not technically an Advent calendar, as it offers 12 different holiday wine offerings instead of the classic Advent 24-day December countdown to Christmas.  It is instead intended to mirror the 12 days of Christmas (which, I was shocked to discover, all actually occur AFTER Christmas — they run from December 25th through January 5th, marking the time in Christian lore that it took the three wise men to arrive and visit the newborn Jesus…mind formally blown).  Practically speaking, this means that you can either crack a glass on every even day in December as a sort of quasi-Advent replacement (or get two and create your very own full-scale Advent calendar, with a critical revisit of each offering every second day) or get the coolest Christmas gift ever for somebody to enjoy on Christmas Day and the next eleven following.

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In recent years, because the progress of the species is a real and abiding thing, we have seen a proliferation of wine, beer and spirits-based Advent and holiday calendars in a variety of shapes and sizes.  What sets the Vinebox addition to this growing December lineup apart is the unique and patented way the wines are delivered, in Stelvin-enclosed, test tube-like — yet still amazingly labelled and producer-branded! — 100 mL glass cylinders that make a stunning visual impression. Read the rest of this entry »

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